Morelia en Boca

2024

Illustration for the graphic identity of the gastronomic festival, Morelia en Boca, held in Morelia, Michoacán, Mexico, in October 2024.

The main idea of the festival was to recreate a "gastronomic tree" with various ingredients and utensils used in all Mexican kitchens. I was inspired by the shape of the "Tree of Life," featuring characters that represent families who pass down knowledge and flavors.